Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I find that all of these changes are made all the more interesting because it’s happening around the same time that Facebook is making massive changes to its advertising platform. It doesn’t work.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I find that all of these changes are made all the more interesting because it’s happening around the same time that Facebook is making massive changes to its advertising platform. It doesn’t work.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. What do I do? You usually do.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 116

Social Media Strategy RFP Social CRM 116