Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. B2B companies aren’t targeting an individual buyer, like in the B2C world.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

SEPTEMBER 6, 2018

Advertising definitions. Setting an advertising budget. There are a range of targeting options, and the ROI for any ad is easily calculated. Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. Factors that affect cost.

Cost 111

Cost ROI Advertising CPM 111

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

JULY 5, 2016

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. The ROI for buying advertising in Twitter will go up.

Trends 76

Trends Content Marketing Consultant 76