Josh S Peters
JANUARY 9, 2013
Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.
Josh S Peters
FEBRUARY 10, 2013
Upon getting to play with the new search bar, I found myself impressed – it’s clearly a better interface, and while perhaps not a “game changer”, it definitely improves upon the ability to search on Facebook, and it has the potential to be built upon quite nicely… 10 Innovative Social Media Newsjacks of the Super Bowl Power Outage.
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Josh S Peters
FEBRUARY 5, 2013
When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.
Josh S Peters
JANUARY 7, 2013
She’s relying on her own and other’s social networks. Before getting into how all 3 blend together to create what we’ve come to understand as the convergence of search and social we need to look at each part individually and what role they play. SOCIAL MEDIA. THE CONVERGENCE OF SEARCH AND SOCIAL.
Josh S Peters
JANUARY 16, 2013
ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make).
Josh S Peters
FEBRUARY 16, 2011
It can focus activities, inspire individuals, commit resources, fuel corporate communications, clarify marketing messaging, and provide guidelines for tactical and strategic planning. Once I’ve gathered as much info as I can using these 4 concepts is when I then begin the strategic and tactical planning. Mission Statement.
Josh S Peters
JULY 22, 2009
I had a chance to sit down and talk to their marketing coordinator David Schott and it was an all around phenomenal conversation and what prompted it was the way they were promoting their social network for active people and fans of Keen.
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