Dave Fleet

JANUARY 5, 2023

By actively engaging with and refuting disinformation, organizations do risk giving it more attention and potentially amplifying it further. By using these types of sources, organizations can help to build trust with their audiences and demonstrate that they are committed to providing accurate and reliable information.

Social Media 195

Social Media Reputation Study Organization 195

Dave Fleet

NOVEMBER 29, 2010

Look for agencies with a long-term approach – with thoughts on how they’re going to generate ongoing engagement with fans you acquire; with ideas for how to maintain attention between your larger spikes in activity. Look for these examples and for their suggestions on how to work collaboratively with your other agencies.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

SEPTEMBER 7, 2011

That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. You should know, clearly, what you’re trying to achieve through your social media activity, and bear that in mind at all times. What type of content works best? Lead to more click-throughs.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Weather vane – monitoring lets you see the reactions to your activities in real-time, and to adjust them. The Starbucks Facebook Page , for example, has over 18 million fans.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MARCH 8, 2011

Lost opportunity to aggregate relevant conversation and to activate advocates on page. Requires wider group of employees to have admin access to the company’s Facebook page, meaning less control over activity on the page. Lost opportunity to aggregate relevant conversation and to activate advocates on page.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

FEBRUARY 16, 2016

Social media monitoring emerged as an important activity for companies during this time, and we saw a number of ground-breaking collaboration initiatives launched (Dell Ideastorm, My Starbucks Idea) that spoke to the power of harnessing two-way interaction. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417