Remove Activities Remove Examples Remove MySpace Remove SMS
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Take for example search. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Looking back at MySpace, it almost looks like pre-Y2k web Dev. 10 years ago seems so 10 years ago in the world of search, social and mobile. Social networks are not what they used to be.

Mobile 177
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A Brief History of the Evolution of Social Technology

Social Media Marketing

Instead, it takes place while on the go, in transit, at the moment of opting to make a buying decision and also when actively pursuing business opportunities. Entrepreneurs may have initially seen social media - most notably MySpace, Twitter and Facebook - as a playground for the younger generations.

Wireless 162
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Granted media activities include email marketing, SMS/MMS marketing, and organic search.

Marketing 164
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated. I would add (maybe not a separate item, but incorporated?)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, 73% of Twitter users send SMS text messages multiple times per day. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). population. Lots of lurkers. Lots of lurkers.

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

A third source of revenue is recruitment tools that companies can use to find people who may not even be actively looking for new jobs. per member per year over at MySpace is NOT high. The other freemium services I spoke about on the podcast are Skype : free calls on mobile and on computer – but pay for voicemail and SMS.