Direct Marketing Observations
NOVEMBER 23, 2010
We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Looking back at MySpace, it almost looks like pre-Y2k web Dev. It is a utility that drives our online and offline interactions. We use search the same way we use our lights, drive our cars and brush our teeth.
Firebelly
FEBRUARY 4, 2010
73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Where did they go? Social networking sites (SNS).
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Laurel Papworth
APRIL 13, 2010
One, should we monetize other people’s activity? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. SMS other social networks are built on SMS revenues such as SMSFun. Two, how can Twitter make money?
Firebelly
FEBRUARY 24, 2010
35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study.
Social Media Marketing
APRIL 8, 2011
Instead, it takes place while on the go, in transit, at the moment of opting to make a buying decision and also when actively pursuing business opportunities. Entrepreneurs may have initially seen social media - most notably MySpace, Twitter and Facebook - as a playground for the younger generations.
Firebelly
DECEMBER 14, 2009
Allow your listening activities to determine what forms of social media you will use. What dedicated resources will you allocate for your social media programs - both financial and headcount? Choose the right outlets. Good advice, however, I would move question #5 to above #3.
Firebelly
JANUARY 22, 2010
By nature, people do not want to do a whole lot to get something especially if the activity will step outside the bounds of their normal daily routine. Social Media Contests - Participation Is Not Always Easy To Come By By Mike Kornacki Give away something for nothing and people will say “yes please.”
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