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The Importance of Search Engine Optimization

Jason Yormark

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online.

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How to Protect Yourself from Shady Search Marketing

Convince & Convert

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. The search industry changes quickly.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Monthly Active Users. Pages can also track activity on their page and user demographics using Page Insights. Graph Search. In today’s post, Facebook.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Monthly Active Users. Pages can also track activity on their page and user demographics using Page Insights. Graph Search. In today’s post, Facebook.

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How To Get More Share of Voice on Social Media

Hootsuite

For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers. If you want to know how well you’re doing on search engines, you need to calculate your SEO share of voice. A high share of voice on organic search can help you: Attract more website visitors.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Search Trends. Looking at search trends can explain a lot that you don’t have control over. It’s external traffic.

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