Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. How to identify the right Instagram influencer for your UK brand?

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Influencer Instagram Brands Fashion 61

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Instead, to benefit from this type of marketing, you must invest your energy into converting leads into customers. For starters, it has more than 2 billion monthly active users. Source: instagram.com 4.

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Social Media Tips Marketing UGC 234

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 102

ROI Influencer Marketing Survey 102

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 114

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

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Social Media Social Media Management Sentiment Collaboration 88

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 90

Influencer UGC Metrics Case Study 90

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. It involves months of hard work and consistency, so you have to be willing to commit.

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Influencer Instagram Tips How To 52

Keyhole.co

OCTOBER 19, 2023

Product/business name] is here to revolutionize the way you [activity related to the product/business]. Transform your [activity related to product/business] with [product/business name]. Introducing [product/business name] – your ultimate companion for [relevant industry/activity]. Influencer collaboration 31.

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Types Instagram UGC Collaboration 59

agora pulse

NOVEMBER 11, 2020

Find the right Instagram influencers for your goals? But what else do you need to know about advertising with influencers? . If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing.

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Influencer Instagram Tips Collaboration 132

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Celebrate Pride with Diverse Influencers .

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Influencer Campaign Apparel Travel 95

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Influencer Campaign How To Marketing 108

Social Media Strategies Summit

MAY 27, 2022

Track your time for at least a week and figure out what social media activities take the most of your time. Make a list of repeat activities you perform daily and write down the time spent on each. Add a column for the time you’d ideally like to spend on these activities. You can use a time-tracking tool or do it manually.

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Social Media Strategy Marketing Curation 178

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

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Trends Influencer Strategy Hashtag 144

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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ROI Influencer Marketing Campaign 52

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Social Media Marketing

FEBRUARY 8, 2021

Influencer Marketing Digital influencers are experts in specific niches followed by a large number of audiences. Digital influencers may create brand-specific content and use their influence as a platform to promote brands, whether paid or unpaid. This way, you cover as much ground in the market as possible.

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Types Marketing SEO Affiliate marketing 90

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Collaboration Brands Instagram How To 63

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. These statistics show that people significantly value influencer expertise.

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Influencer Collaboration Authentication Campaign 52

Social Media Strategies Summit

FEBRUARY 18, 2021

Video Will Continue to Be the Most Important Type of Content. Videos have emerged as a clear winner among all types of social media content and will continue to dominate through 2021 as well. You can convey a lot more information through a video than you could via a long text-based post or any other type of content.

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Trends Social Media Authentication Instagram 193

Social Media Strategies Summit

JANUARY 5, 2022

Moreover, every type and size of business can thrive on Instagram—thanks to its versatility. You can then jot down granular goals that will impact your day-to-day social activities. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. billion users in 2021.

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Small Business Instagram Platform How To 202

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. We learned there was a disconnect in imagery and the type of content being featured. We are the people behind the scenes.

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Social Media Authentication Communities Campaign 107

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

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Template Templates Influencer How To 78

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

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Influencer Travel Marketing Instagram 65

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy.

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Construction Social Media Strategy Collaboration 52

Sprout Social

OCTOBER 16, 2023

Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

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Brands How To Authentication Collaboration 111

Keyhole.co

DECEMBER 28, 2022

Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics. If we go to the activity dashboard, we will see that not many users have engaged with the profile during the past couple of days.

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Instagram Influencer Analytics Notification 98

The Realtime Report

APRIL 26, 2019

How to Be a Personal Trainer and a Social Media Influencer. Fitness influencers make up a big part of the personal training industry and have a major impact on trends in diet, exercise, and form. The exciting thing about being a social media influencer is that literally anyone can do it. Partner with Other Influencers.

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Influencer Social Media How To Exercises 79

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. Instead, they embrace different post types, including static posts, text-based content, engaging carousels, attention-grabbing reels, and story highlights. million Facebook: 108 million Twitter: 3.3 YouTube: 4.08

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Strategy Social Media Loyalty UGC 69

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. You need to post when your audience is most active, and this can be throughout the day or in the middle of the night. Planable is a collaboration tool for teams to plan and approve social media content. Image library.

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Tools Strategy Video Library 119

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

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Brands How To Sentiment Metrics 106

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage.

Content 81

Content Collaboration Project Template 81

Keyhole.co

JULY 18, 2023

TikTok users are active and engaged – the perfect marketing combination. The app has more than one billion monthly active users. TikTok creator accounts Up until August 2021, there were two types of Creator Accounts – an Individual Creator Account and a Business Creator Account. So, TikTok boasts a big audience.

Tips 52

Tips Marketing Trends Influencer 52

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Adidas also actively seeks to expand interests to other fields, roping in diverse industry stalwarts to help their mission. For example, take their collaboration with singer Pharell Williams.

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Sports Social Media Strategy Apparel 59

Keyhole.co

NOVEMBER 27, 2023

All their social media accounts actively put up new posts and stories, which elevates their brand image and value. They don’t avoid any one type of medium or style when sharing interesting product-related content with audiences. Let’s delve into how Samsung’s marketing strategy works. Let’s take a look at some facts and figures: 1.

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Curation Social Media Strategy Content 52