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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results.

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Social Media Outreach for Beginners

Sprout Social

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers.

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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

It’s a must read for any PR professional moving into or active in this space. A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Where do they come off doing that? Answers Yahoo!

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45 Marketing Tools to Consider for 2017

Razor Social

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Testing, analytics, and optimization of your marketing activities are critical to success. You can customize the look of your social share buttons with over 5,000 potential style combinations to fit your website. BuzzStream.

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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

How many shares has their content earned on each social network? In the Lifestyle vertical, the word “advice” was, on average, the fourth most-shared term from low-engagement publishers in our study, but this social traction occurred predominantly on Facebook and not Twitter, Pinterest, LinkedIn, or other social networks.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social Media Marketing Becomes a Thing. Twitter made a splash at SXSW in 2007 and began to grow rapidly. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Instagram and Twitter empower anyone to be a photojournalist. YouTube got started in 2005.

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