Remove Activities Remove Buy Remove Communities Remove Lurker
article thumbnail

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

article thumbnail

What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

Lurker 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Referrals.

article thumbnail

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

Feed 167
article thumbnail

The Social Media Analytics Compass: What and How to Measure

Razor Social

This doesn’t means to say they are not interested and they won’t buy from you. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Community Responsiveness. This active monitoring will give you ideas. changes to profile images).

article thumbnail

Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Cultivate an active community.

Instagram 142
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Kirsten Khire #7 – lurkers or inactive accts? I wonder if this has to do with the correlation between the black community and musicians. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. Lots of lurkers. Lots of lurkers. what shocks you?) what shocks you?)