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5 ways to create better buyer personas with social media data

Sprout Social

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 138
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. ” 9 social media hacks you need to embrace now by iMedia Connection. Astutely noting that “Social media isn’t inexpensive, it’s just different expensive.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. Sore spot with us PR types.)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 208
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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using. Be proactive, not reactive.

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds. To understand what works on Digg and how content goes ‘popular’, you really must be an active user of the service. Leverage your friends from other networks on Digg if you can.