Convince & Convert

APRIL 11, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. Daniel Lemin, head of consulting and king of cool, moderated a panel on getting your customers to leave online reviews. Christin Kardos, Daniel Lemin, Jay Baer, Kim Corak, and Zontee Hou.

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Social Media Eventful Team Sports 111

Convince & Convert

AUGUST 8, 2012

So when we see a substantial and comprehensive case study from the likes of a brand giant we get excited to know more about their social efforts, the challenges they face and the key components that have made them successful (or not). We crave details and behind-the-scenes content as we navigate a rapidly changing landscape.

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Travel Case Study Airlines Consultant 120

Convince & Convert

JULY 22, 2016

Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews.

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Review Hotels Consultant Airlines 77

Convince & Convert

JUNE 24, 2013

My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. The concept and name for “Youtility” is about two years old. I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair.

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Project Discount Conference Eventful 142

Convince & Convert

JUNE 22, 2011

Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. These nuances left the corporate marketing team struggling to support a brand in such a non-conventional culture. Just an equation.

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Google Social Media Foursquare Fashion 118

Convince & Convert

MAY 9, 2012

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. There are larger agencies that have built labyrinthine digital teams with varying capabilities, making it hard to assess one agency’s true stripes over another. What is the T-Shaped Agency? How Does the T-Shaped Agency Work?

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Microsoft Open Source Software Skills 119

Convince & Convert

JUNE 1, 2014

I’ve been on some lists in my day, but I never talk about them much here. I remember deciding that the website for this new firm would include a blog, which perplexed me since I’d only written about 3 blog posts in my life. In the latter rankings, I bested Mr. Fallon, Mr. Happy, and some guy named Barack Obama.

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Twitter Marketing Conference Consultant 167