Net-Savvy Executive
OCTOBER 13, 2015
If monitoring or analyzing social media is part of your job—and you don't work for one of the software providers—please take part in a survey on the state of social media analysis at https://www.surveymonkey.com/r/sma-2015. The survey has 21 questions and should take less than 10 minutes to complete.
Waxing UnLyrical
MARCH 6, 2015
’s Chartered Institute of Public Relations with its State of the Profession 2015 report. I have seen this, time and time again, both while on the outside (consulting, teaching and training via SBC), and on the inside (working in very large agencies as well as on the client side). This time it’s the U.K.’s
Sprout Social
SEPTEMBER 21, 2020
Campaign Analysis. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. And with the addition of new in-app content, it also serves as a strategy to increase user adoption and engage new subscribers.
Talkwalker SM
JULY 28, 2016
The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. #LifeWellTravelled: Cathay Pacific sets the travel tone.
Sprout Social
APRIL 15, 2024
Suzanne Bernier was a crisis management consultant for the Ontario government during the disaster and talked about the experience on Reddit. Case in point, the Chipotle E Coli outbreak in 2015. Certain social media analytics like performance analysis and audience insights can track engagement around crisis messaging.
SalesChoice
OCTOBER 4, 2016
The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. The framework that results from this dual analysis: work complexity and data complexity then position four primary types of activity models: (1) Efficiency (2) Expert (3) Effectiveness and (4) Innovation.
Waxing UnLyrical
MAY 13, 2016
In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. We did a media analysis. We set up and embarked on a massive social media analysis. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Case in point.
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