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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Aggregate values: Total amount someone has spent.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Retailers can find customers that are posting in-store and immediately address issues. Social content can be aggregated from specific places of interest for your brand, and audiences can be identified from these locations. See how Sports World Chicago used location data to strategically target Cubs fans during the 2015 post-season run.

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Six Links Worthy Of Your Attention #324

Twist Image

Louis CK 2015 - Mild Racism, Middle East, Child Molesters (SNL Monologue) - YouTube. When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc. But my Twitter feed as an aggregator of novelty is like. Hugh for Alistair). . Here's more comedy.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Data is aggregated and presented in a suitable form. You may also be monitored!!

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

trillion between 2015 and 2020, with growth expected to be between 27-40%. If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Smart solutions bring agencies, brands, and retailers together.

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Ultimate Guide to Social Media Marketing

Sprout Social

Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Pinterest added several features to make it easier for online retailers to showcase their products. 25% of high school students used Google+ daily in 2015.