The Social Media Incubator

JANUARY 24, 2014

billion in 2014. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. Money spent on social ads is projected to reach $7.1 That’s billion with a ‘b.’ ’ It’s also projected to reach $11 billion by 2017. Should it be?

Advertising 114

Advertising Mobile ROI Project 114

The Social Media Incubator

DECEMBER 22, 2014

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. After offering a publishing platform for its users in 2014, LinkedIn continues to grow as the B2B social networking leader. Pay to play. It’s off to the races!

Marketing 182

Marketing B2B Engineering LinkedIn 182

The Social Media Incubator

NOVEMBER 4, 2014

29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. Chevy has also brilliantly incorporated the phrase into much of their marketing. On Wednesday, Oct. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about?

Reputation 144

Reputation Hashtag Social Media News 144

The Social Media Incubator

JULY 15, 2013

Cons: Many bug issues, lack of features to synchronize bookmarks, large security holes that are targets for hackers, older versions of Windows Operating System lose Microsoft support in April, 2014, requiring an OS upgrade to use current versions of this browser. Have you found certain browsers work better with specific tasks or purposes?

iPad 216

iPad Microsoft iPhone Engineering 216

The Social Media Incubator

FEBRUARY 2, 2015

The ad uses an actor who’s character is responsible for clydesdales, and his golden retriever puppy that came to him in the 2014 Budweiser Super Bowl commercial. If we’ve learned anything here, it’s that the best marketing strategies appeal to a wide audience and make a special connection. The sentimental factor.

Advertising 100

Advertising Sentiment Campaign Influencer 100

The Social Media Incubator

MAY 1, 2015

Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. However, the most popular beer in the U.S. has run into issues with the campaign.

Campaign 100

Campaign Meeting Issues Products 100