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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 57% of marketers report custom content is their top marketing priority for 2014. Customers who receive email newsletters spend 82% more when they buy from the company. Source: CMI ). Source: DemandMetric ).

Content 110
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Experts outline key content marketing trends for 2014 by The Guardian. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). A Bigger Megaphone Doesn’t Mean Better Marketing by MediaPost.

Strategy 226
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10 Social Media Challenges Your Business Must Overcome

Sprout Social

We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. 74% of consumers use social media to make a buying decision. One of the easiest ways to turn your employees into brand advocates is to make it easy.

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How to Create a Black Friday eCommerce Strategy

Hootsuite

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. These can drive sales even higher— especially when you consider that 60% of Black Friday purchases are impulse buys. Or provide an exclusive gift-with-purchase for your VIP shoppers, as a way of building loyalty.

Strategy 104
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An Introduction to Social Media for Business

Sprout Social

People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty. In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. Social media traffic is on the rise.

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The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

We studied more than 25 million social media posts sent by organizers and attendees of 50 of the most popular events over a full calendar year, July 2013 to July 2014. Curate the best photos and quotes. Discounts are also a great way to encourage loyalty with happy event-goers.). How to share on social during the event.

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Facebook vs. Twitter: Which is Better for your Brand?

Devumi

Another youth trend of note is that between 2011 and 2014 Facebook lost 3 million users in the ‘youth’ category. In a recent Adage article Facebook admits that their organic reach is declining and are urging brands to buy ads. This makes for better relationship building opportunities, and more chances to build real brand loyalty.

Twitter 79