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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

57% of marketers report custom content is their top marketing priority for 2014. Customers who receive email newsletters spend 82% more when they buy from the company. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. (Source: CMI ).

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3 Tips to Reach Generation Z on YouTube

Convince & Convert

As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion.

YouTube 154
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Experts outline key content marketing trends for 2014 by The Guardian. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). A Bigger Megaphone Doesn’t Mean Better Marketing by MediaPost.

Strategy 226
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Are you using old skool strategies with new media tools?

Janet Fouts

When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. It shows when the responses to our appeals to buy a product or support a cause fall on deaf ears while other, more mindful approaches work so very well.

Strategy 165
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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty. “We can buy from anywhere, and prices are relatively the same,” he says. . “Not only did they meet my expectations; they exceeded them beyond words.”

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Purdue Football To Feature Student Superfan Images On Team Helmet

Convince & Convert

buy a VIP card by 6/10 and get a photo of yourself on the @BoilerFootball helmet next season! Understand what will wow your superfans Being recognized for their loyalty to your company or team will go a long way with superfans. Hey @LifeAtPurdue. What can we learn from these sports teams embracing social media?

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How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore.

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