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16 Tools Every Social Media Manager Should Use

Visually SM

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

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10 Steps To Create Non-Profit Social Media Strategy

Keyhole.co

Create your dream social media team Building a capable and passionate social media team is key to executing an effective non-profit social media strategy. Start by identifying the specific roles and responsibilities needed, such as content creation, community management, analytics, and strategy.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Top executives: social media marketing is for thee, but not for me. 84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. 70% of the U.S.

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 15: Social media never stops.

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A First-Class Guide to Social Media for Travel

Sprout Social

You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. You should also become familiar with the demographics of different social networks. pic.twitter.com/mrKyaTYby1.

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Social Media Marketing Guides. 5 Social Media Trends for 2014: New Research by Social Media Examiner. Guides to Social Media Metrics and Measures.

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Why brands transition from Social Studio to Sprout Social

Sprout Social

What is Salesforce Social Studio? Salesforce Social Studio is a social media management and listening tool that provides basic functionalities for businesses to manage their social media presence. Social Studio’s listening tool (called Workbenches) is offered as a part of Analyze.

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