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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Social media is big with marketers, but a struggle for sales. marketers with 100 or more employees use social networks for marketing purposes. Spending on social media marketing, as a percentage of total marketing budgets, has increased 234% in the past seven years, rising from 3.5% 89% of U.S. eMarketer ).

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion in 2016. 70% of the U.S.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. In 2016, Bored Panda was visited by about 17 million people, on average, per month.

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A Long List of Social Media Advertising Stats

Hootsuite

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. while the other will probably greatly impact your marketing budget in 2016 and beyond. Even though social media ads only represent 13.9

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Facebook Reach and Impressions Data within Unmetric

Unmetric

The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards. Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. We’ve even learned to (almost) measure ROI.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? This number has increased 40% in the five years between 2014 and 2019. That’s almost double what YouTube made off ads in 2016. In the U.S.