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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Business Venture Ideas: 9 Surprising Industrial Hemp Uses

The Realtime Report

Experts project that the global market for industrial hemp will reach a massive $41.78 Hemp for the Automotive Industry. BMW’s i3, for instance, used the material in 2013. Business Venture Ideas: 9 Surprising Industrial Hemp Uses. billion in 2027, up from $3.43 billion in 2018.

Industry 189
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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. Why so brief? ”

Mobile 156
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How One Father Used a Social Army to Find his Son

Convince & Convert

In December 2013, Bob and Jerry were finally reunited. Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. Holy Social!

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Revealing a New Ford in a New Way

Social Media Marketing

Over the course of the 19 weekdays from now until the reveal of the vehicle, more of the digital camouflage will be removed and additional videos will cover the design, technology, engineering, safety features and more of the 2013 Ford Fusion. The video below will help you get a sense as to how it works. And let us know what you think!