Social Media Marketing
MAY 8, 2013
The most popular video ads shared online are entertainment, fast-moving consumer packaged goods (FMCG) and technology, with automotive a distant third. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.
The Realtime Report
JULY 26, 2020
Hemp for the Automotive Industry. BMW’s i3, for instance, used the material in 2013. Earlier, we mentioned that hemp grows incredibly fast. This quality makes the plant highly sustainable for making bioplastics. Many automobile manufacturers now use low-weight hemp material in their vehicles’ interiors.
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The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. Why so brief? ”
Webbiquity SMM
JANUARY 2, 2013
More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).
Social Media Marketing
APRIL 3, 2013
The latest in their automotive segment notes that consideration is constant, and that although 63% of shoppers enter the purchase funnel with one brand in mind, only 20% end up buying that brand. One nugget: from Friday to Sunday, users spend twice as much time on Facebook daily as they do during the rest of the week.
Social Media Marketing
DECEMBER 13, 2011
Over the course of the 19 weekdays from now until the reveal of the vehicle, more of the digital camouflage will be removed and additional videos will cover the design, technology, engineering, safety features and more of the 2013 Ford Fusion. The video below will help you get a sense as to how it works. And let us know what you think!
Convince & Convert
APRIL 11, 2014
In December 2013, Bob and Jerry were finally reunited. When Jimmy Fallon said he was looking for a new truck and asked for suggestions, automotive brands were there with their own recommendations. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. Welcome to the family @JimmyFallon.
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