Social Media Marketing
MAY 8, 2013
The most popular video ads shared online are entertainment, fast-moving consumer packaged goods (FMCG) and technology, with automotive a distant third. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Do you really have a good story to tell? Because, chicken.
The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. Why so brief? ”
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Social Media Marketing
APRIL 3, 2013
The latest in their automotive segment notes that consideration is constant, and that although 63% of shoppers enter the purchase funnel with one brand in mind, only 20% end up buying that brand. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns."
Webbiquity SMM
JANUARY 2, 2013
More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. eMarketer ).
Social Media Marketing
DECEMBER 13, 2011
The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. The video below will help you get a sense as to how it works.
Convince & Convert
APRIL 11, 2014
In December 2013, Bob and Jerry were finally reunited. Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. If it were solely a national campaign, it would be just another case of big brands talking to big entertainment.
The Realtime Report
JANUARY 22, 2013
Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. ” So far, the registry only exists for the 2013 Dodge Dart.
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