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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. But being “nice” isn’t just about please and thank you.

Data 230
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

— Dusty (@DustyHunt) January 3, 2012. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth.

Sentiment 115
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Social Media Moments at @InsideView

Koka Sexton

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

— Dusty (@DustyHunt) January 3, 2012. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Sysomos can improve your business because it provides unlimited and immediate access to millions of online conversations of your customers and prospects who use social media and other online sites. Markwire is the owner of Sysomos. The online media monitoring company was founded in 2012. The starter plan costs $99 per month.

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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week! Everyone reads blogs, and a recent study by Sysomos of over 100 million articles confirmed that consumers of all ages are consuming custom content: Image credit: Sysomos.

Sysomos 88