Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.
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