The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Local cuisine?

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

SocMed Sean

FEBRUARY 24, 2022

Is Facebook still a good marketing platform? In 2012, Facebook became the first social media network to ever surpass one billion monthly users. As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment.

Facebook 130

Facebook Strategy Marketing Travel 130

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. The campaign launched this past Monday (October 2) and will run until the end of December 2012. Watch a video explaining the campaign here:

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Bare Feet Studios

JANUARY 1, 2012

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB). Plus, I have been hired to run this program again for LVB in 2012!

Travel 92

Travel Vimeo Hotels Blogger 92

Audiense

AUGUST 4, 2017

There is a growing trend of music tourism whereby festival goers choose to travel abroad to attend such events also contributing to the annual turnover. Surprisingly, even though ticket prices for Tomorrowland have increased by 12% since 2012 the event managed to sell out in 40 minutes flat!

Influencer 130

Influencer Tourism Marketing Eventful 130