SocMed Sean

FEBRUARY 24, 2022

Is Facebook still a good marketing platform? In 2012, Facebook became the first social media network to ever surpass one billion monthly users. As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment.

Facebook 130

Facebook Strategy Marketing Travel 130

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. The campaign launched this past Monday (October 2) and will run until the end of December 2012.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Unmetric

APRIL 2, 2019

With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. And this fan-based marketing has paid off quite well for the band and the team, for their loyal fans also serve as brand advocates—their fans have gone as far as to sponsor billboards in Times Square for BTS. The rise of BTS. RT TO SPREAD!

Social Media 97

Social Media Brands Marketing Tourism 97

Bare Feet Studios

JANUARY 1, 2012

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB). Plus, I have been hired to run this program again for LVB in 2012!

Travel 92

Travel Vimeo Hotels Blogger 92

Audiense

AUGUST 4, 2017

There is a growing trend of music tourism whereby festival goers choose to travel abroad to attend such events also contributing to the annual turnover. Forbes identified that the electronic dance music market , has grown by 54% between 2013 to 2016 2 highlighting the clear value this genre has brought to the music industry in recent years.

Influencer 130

Influencer Tourism Marketing Eventful 130

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141