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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Before joining Software Advice in 2012, she worked in sales management and advertising. Users also reported advantages with project management. Streamline project management. Centerstance Inc.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . Partnering Up.

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Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

The campaign launched this past Monday (October 2) and will run until the end of December 2012. This isn’t Cape Town Tourism’s first creative attempt at social marketing. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life.

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Insider Trading, meet Outsider Traders, #SocialMedia style #Tesla

Laurel Papworth

The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). But the market/socialmedia/people have already decided. So should companies around the world.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Dusty (@DustyHunt) January 3, 2012. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Hell, 12.7%

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