The Billion Dollar Branding Play
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MAY 28, 2013
Like Instagram, Tumblr has no immediate and clear revenue model (the company reportedly made about $13 million in 2012 with an estimated $100 million for 2013 in advertising revenue). Facebook was built for the Web and in 2011, their mobile experience was a tough sell. It''s hard to argue that Facebook doesn''t understand mobile today.
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