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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011.

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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. Here are some thoughts about including Pinterest as an effective part of your campaigns. Campaigns are the highest level of advertising structure on Pinterest.

Strategy 195
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Here are some thoughts about including YouTube as an effective part of your campaigns. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012. Marketers can grow brand awareness by diversifying a campaign and concentrating on some of the other channels a brand’s audience visits. Is YouTube dying?

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

In 2012, Facebook became the first social media network to ever surpass one billion monthly users. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Here are five reasons why you should continue using Facebook in your marketing campaigns this year. The answer is absolutely yes!

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Revealing a New Ford in a New Way

Social Media Marketing

The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.

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How One Father Used a Social Army to Find his Son

Convince & Convert

Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. It was that viral. In December 2013, Bob and Jerry were finally reunited.