2012 Automotive Campaign Communities 
Convince & Convert
APRIL 11, 2014
Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. It was that viral. In December 2013, Bob and Jerry were finally reunited.
The Realtime Report
AUGUST 10, 2012
Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.
Sprout Social
JUNE 27, 2023
Senior director of campaign strategy. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. What are the different formats that we can use to engage community or produce content? Social media manager.
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