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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

We continued our conversation on social media and ROI. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: don bartholomew , margaret brady , PR measurement , social media ROI | Comments (2) Site settings comment help? Many new people joined (yay!), Regardless, thanks for visiting!

Postrank 150
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Top SocialFish posts of 2010

SocialFish

Here’s to more great conversations to come in 2011! As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) Social Media ROI for Associations.

Postrank 170
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PR Is As PR Does

Waxing UnLyrical

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. Glad thats over with.

Postrank 165
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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Read All About It!

Postrank 151
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Measurement… Supplemented

Waxing UnLyrical

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. | Waxing UnLyrical says: October 26, 2010 at 7:02 am [.] If so, how did you address it?

Postrank 151