Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169

ROI Postrank Tourism Blogroll 169

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) Social Media ROI for Associations.

Postrank 170

Postrank Handbook Case Study Press Release 170

Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Many new people joined (yay!), Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Liked what you saw?

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

OCTOBER 28, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Regardless, thanks for visiting! Read All About It!

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Happy holidays!

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. None of them were asked to do any product endorsements. If so, how did you address it?

Postrank 151

Postrank Campaign Tourism Social Media 151