2011 Content Paid Search Publishing 
Buffer Social
NOVEMBER 8, 2023
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off.
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. This post is a somewhat technical approach toward dealing with duplicate content issues.
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Techipedia: Tamar Weinberg
JUNE 13, 2012
Here’s a short video from Matt Cutts , head of Google’s webspam team, from August, 2011, in which he lays out Google’s definition of white hat SEO. Selecting the appropriate keywords so that content is understandable to human readers. Unique and relevant content, according to Google. The rise of personalized search.
Webbiquity SMM
AUGUST 18, 2012
Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). BtoB Magazine ).
Webbiquity SMM
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. The Atlantic ).
Social Media Strategery
APRIL 3, 2014
Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.
The Way of the Web
FEBRUARY 15, 2011
Content is an amazing way of building up a business, but there are certain requirements you need to meet for it to be successful. I wrote a while ago about the time it can take to build up a content site organically , and a key part of that is adding content on a regular and consistent basis.
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