PR Trends 2011: Reputation Management and Crisis Plans
Proactive Report
DECEMBER 29, 2010
Nestle’s response to the Greenpeace attack is a case in point: several social media and PR analysts have commented that the initial handling of the attack only made things worse. Have a community strategy –don’t jump without a parachute. If not, put it on your 2011 PR goals. Image Credit: DiveMasterKing2000 Flickr.
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