Remove 2011 Remove Analytics Remove Engineering Remove Paid Search
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Friday's 5 Fun Social Media Finds

Firebelly

Bold & Digital Men of Social Media 2011 Calendar Seriously. A funny social media strategy generator. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause.

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads!

YouTube 129
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Marketing Charts ).

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. But how do we make sure the search traffic we had stays intact? It’s pretty exhaustive too.

Marketing 264
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Metrics 98
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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Around 2011, Google started securing keyword data for people conducting searches while logged into a Google account. Returning Visitors.

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