Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

SocialFish

APRIL 5, 2011

Here are some of the special projects we worked on in 2010. Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations. We worked with Avectra to publish a white paper on Social CRM for Associations.

Review 150

Review Social CRM Module Consultant 150

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. Am I alone thinking that we REALLY should learn from the past?

Social Media 151

Social Media Strategy Consultant Web 2.0 151