Danny WhatMough

APRIL 12, 2010

Social CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording). Foursquare introduces ‘cheater code’ and mirrors Gowalla. 10 Essential Social Media Tools for B2B Marketers. Social media measurement in PR Week. Book review: Antony Mayfield’s Me and My Web Shadow.

Social CRM 40

Social CRM Foursquare Apple iPhone 40

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MARCH 3, 2010

When you can go to an appliance Web site (like my new client Conn’s ), and see not just reviews of a refrigerator, but reviews from your friends and friends of their friends, the world changes. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. I chose geo-location apps as the topic for my session. At least it is for me.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. FourSquare and Gowalla go Back to the Future The new location-based darlings FourSquare and Gowalla are stealing a lot of the place-based intimacy that originally propelled Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125