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I Will Not Write About Old Spice

Adam Cohen

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. While we’re at it, how do our customers use social media vs. the mainstream population? More about this blog here. Thanks for dropping by.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. That’s just one idea.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. Without further ado, I now present to you the best internet marketing posts of 2009. And like last year, I have a gift for you. Every year, I read hundreds (thousands?)

Marketing 265
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Social Media a CRM perspective

Social Media Network Marketing

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. Unported License. At little cost or effort, a business now potentially can reach far more customers or prospects.

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Social Media Predictions for 2010

Social Media Marketing

Before I get into what I think will be worth watching this year, let's see how well I fared with the results from the predictions I made for 2009. There's no question that Twitter became mainstream in 2009. Video became more and more important in 2009. Those included: Twitter will continue to achieve legitimacy.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

FYI: My blog was still on SilkCharm.blogspot.com then and had been since 2005, but moved to laurelpapworth.com during January 2009. January 4th 2009 OPINION: Doctor Who announcement shows Twitter as great for networking, rubbish for news you can trust. January 22nd 2009 Aussie digital media awards finalists revealed.