Local/Mobile Search. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. 10 Ways to Rock Your Facebook Campaign (Kommein): This article is a bit basic but has some good practical tips on how you can use Facebook to promote your business beyond the typical recommendations. Today, I turn 30. Enjoy! Twitter. MORE >>

prize of up to $5,000 for readers who create a “Best Thanksgiving Ever” Pinterest board, pin the official badge of the campaign, and pin at least four other Thanksgiving photos inspired by Better Homes and Gardens or Allrecipes.com. Meredith is measuring both engagement and referral traffic from Pinterest, and “total Pinterest reach with the campaign.” Social Media Campaigns Allrecipes.com Best Thanksgiving Ever Better Homes and Gardens Campbells holiday promotion Pinterest ThanksgivingThe incentive? MORE >>

Game mechanics involves using badges, levels, points, leaderboards and challenges to design game-like applications that persuade users to perform desired actions. Stephen Knightly (@ sknightly ) points out that professional game developers associate the term “game mechanics&# not with “points, leaderboards and badges&# but with “abilities, powerup progression, deep emergent systems, story, challenge.&# Ryan Elkins from game mechanics service iActionable (@ iactionable ) agrees that points, levels, leaderboards, and badges are really “ meta game mechanics.&# MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Foursquare and The New York Times Archive Would Be a Great Match by Adam Sherk on February 9, 2010 Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks. Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. That’s just one idea. MORE >>

Redskins fans are in for a Foursquare reward : check in at the game and obtain a special Redskins badge. Whatever venue had the secret “Moonman&# badge put the user into a contest to win tickets to the VMAs on September 12. Borders said it had started running a promotional campaign focused around Foursquare, where customers would receive a 10 percent discount off all full-priced books after every third Foursquare check-in at a Borders store. Foursquare as a Businesses Mobile Application. I know. We are trying to figure this “foursquare&# thing out. MORE >>