Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
Founded in 2008, Airbnb struggled to build trust in its unique business model initially. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. The general public was naturally skeptical of letting strangers share their homes.
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