7 Traits of Highly Effective Viral Videos
Techipedia: Tamar Weinberg
JANUARY 28, 2010
When Weezer came out with Pork and Beans in 2008, the band’s music video introduced a completely different concept with characters that were incredibly familiar. It shows the power of mashup. It’s really mostly about chance, and like I mentioned earlier in the comments, luck and timing. It also depends on goals.
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