The Story and Strategy of Money Portals in India
Atom Thought
NOVEMBER 22, 2008
DotCom Boom…but hardly any online banking/finance portals. The small form that we filled up, actually turns out to be a lead generation form, and the brainy portal sells the lead to 5-6 DSAs (Direct Sales Agents of Banks). Can provide a wide choice of banks. Connects directly with Banks and not DSAs. Place : India.
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