article thumbnail

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. For example, it’s not really something we’d do in any of our print campaigns, so it makes sense to focus on it in places where we can.

Strategy 113
article thumbnail

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Using the software, you can measure the results of your social media marketing campaigns. Owned by Meltwater Group, Meltwater Buz serves the following clients: University of Arizona, Bausch & Lomb, Vita-Mix, Pabst Blue Ribbon, Porsche Automotive North America, HZDG, and other government and private organizations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media a CRM perspective

Social Media Network Marketing

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. At little cost or effort, a business now potentially can reach far more customers or prospects.

article thumbnail

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. As you can imagine, the VIA party was pretty crowded!

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. This slick tool visually illustrates the growth of Internet penetration, by country, from 1998 through 2008.

Research 191
article thumbnail

How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. Take those great points on Scott’s blog post and turn them into your next ad campaign – both the formal one and the social media one. I would love to see that!