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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Another great post, Tamar!

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23 Reactions to the New Digg, and It's Not Good » Techipedia.

Techipedia: Tamar Weinberg

All this stuff you can do with your friends now…except browse their submitted stories in a normal fashion?? They trying to drive us away from our friends list? digg only works right if you back out of your profile. i like digg because its different and i hope that difference doesnt erode with these new features. Royal HeHe2-ness!

Digg 102
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed). The community manager should also keep an eye on the blog posts and other engagements made by those who partake in the brand evangelist program.

Brands 139
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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. I persevere however and it sometimes pays off when I’m referred to blogs such as this, I look forward to following you!

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly He can be found blogging regularly at www.hugoguzman.com and tweeting @hugoguzman. Calling attention to social profiles? Calling attention to mobile apps?

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Neither the tweet or the follow up direct message was responded to in a timely fashion. They don’t read 20 blog posts and comments. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Some people get that.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. Jonathan Fields blogged about his PR outreach nightmare. I’ve yet to blog about either. Guess what?