The Customers’ Voice, Your Social Graph and Your Reputation
Proactive Report
JANUARY 9, 2012
Kryptonite Locks had a PR flap caused by a customer’s comment going viral in the media in 2006. Every brand needs to: map their social graph and know their customers. make sure their marketing and PR people know how to deal with an online crisis when it occurs. This kind of content does not go away on its own.
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