Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Two days ago, they launched a new campaign to replace the old one. © 2006-2010 Tamar Weinberg. Jaffe agrees, saying “I think their efforts are great; it’s almost a backchannel in of itself.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. © 2006-2010 Tamar Weinberg. Does brand evangelism work? The feedback was overwhelmingly positive, and there was much buzz from the happy participants.

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Techipedia: Tamar Weinberg

MAY 5, 2010

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. So those who are running social media campaigns should be aware of that!

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value. © 2006-2010 Tamar Weinberg. Accelerated by MaxCDN Content Delivery Network. All rights reserved.

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Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 24, 2010

Also, finding influencers is becoming increasingly important in social media campaigns, which is a shift from the early days when the focus was more on customer marketing. © 2006-2010 Tamar Weinberg. Now, it’s definitely a combination of both influencer and customer marketing. Thanks so much for your post! All rights reserved.

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Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. I work (very hard) in retail and an just about worn out right now. © 2006-2010 Tamar Weinberg. All rights reserved.

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