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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign.

Adwords 278
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

An even crazier idea—consider developing Facebook-specific campaigns rather than repurposing ones created with a different platform in mind. Test: Campaign effectiveness in terms of user receptivity by various demographics—age, location, interests—to gauge interest from potential untapped markets.

Brands 279
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Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

Shoe brand TOMS launched in 2006 and popularized the buy-one-give-one model, famously donating a pair of shoes for every pair they sold. Take fast-fashion retailer Boohoo. Branding is essential to this model, so no matter how ethical your organization is, you need an effective brand strategy to communicate your values.

Brands 78
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Two days ago, they launched a new campaign to replace the old one. © 2006-2010 Tamar Weinberg. Jaffe agrees, saying “I think their efforts are great; it’s almost a backchannel in of itself.

Hotels 245
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Part 2 Interview with Joel Rubinson Sidebar : It's interesting to see how Joel's views and the perception of social media research differ in 2009 from the 2006 interview I had with Bill Neal , former chairman of the board of AMA. 50% of ad campaigns provide no sales lift.    80% of new products fail.

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Celebrate Community Managers Day in 2021

agora pulse

Some of their tasks include: Creating a buzz around new promotions and campaigns. Fast forward again to 2006 and the original Brat Pack of social media networks (Facebook, Twitter, and Linkedin) has been launched. Other brands such as ASOS, an online retailer, focus their attention on social media community management.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. © 2006-2010 Tamar Weinberg. Does brand evangelism work? The feedback was overwhelmingly positive, and there was much buzz from the happy participants.

Brands 139