What is Reddit, and Should Your Brand Be Using It?
Hootsuite
NOVEMBER 28, 2022
Every thread has an OP (original poster) who started it. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Users can also vote content by others “up” or “down” the algorithm.
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