Diva Marketing Blog
MAY 31, 2010
Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay. The Product Marketing Handbook by Rick Chapman offers a simpler explanation. What exactly is a marketing channel? Glad you asked. Wow girlfriend, that's intense.
Diva Marketing Blog
SEPTEMBER 22, 2009
In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. Again, that was my perspective.
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Bare Feet Studios
JULY 8, 2009
Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. Be who you are, provide evidence of who you are, respect others and over time you will build trust. editors of their pages.
Buzz Marketing for Technology
JUNE 27, 2008
Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose. Digital Literacy- An Integrated Model of Skills.
Techipedia: Tamar Weinberg
MARCH 10, 2010
I was excited at the prospect that there might be some freedom for someone who was forced to clearly break every rule that was in the ethical Internet Marketing handbook. He also offers high quality tools, many of which are free. Knowing the tools doesn’t make you an expert. Be up front. « I Found It~!
Techipedia: Tamar Weinberg
MAY 19, 2008
I was recently cleaning out a cabinet in my apartment and tossed out a 2005 Yellow Pages that was in pristine condition. While the tools to leverage social media are much more available to Everyman, that’s not to say the notion of communicating online wasn’t there! That was all in the last millennium.
Buzz Marketing for Technology
JULY 9, 2008
Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. There are few maps and few reliable tools.
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