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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Cited by the Wall Street Journal, The Economist, and Forbes for his marketing expertise, Lee has blogged about marketing since 2003 and has given 250+ presentations in 18 countries on best practices in B2B marketing. Catch all episodes here. Episode Summary.

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Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts. For some audiences, fall comes with a “must-do” list of pumpkin patches, corn mazes and apple orchards. The experience seeker.

Marketing 105
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What A Three Billion Dollar Company Looks Like

Twist Image

Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Tags: apple. He has had many successes. Here is their conversation.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. Apple makes a great example – we all know what they do and how they do it but we also sense why they do what they do which is to “redefine the computing experience&#.

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Six Links Worthy Of Your Attention #308

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I spent a few years working on climate change issues back in 1998-2003, and I have seen very little evidence that the world wants to do anything about this potentially cataclysmic risk. Apple's actual role in podcasting: be careful what you wish for - Marco.org. Is Apple getting podcasting all wrong? Alistair for Mitch).

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Happy Birthday to the Measurement Queen

Waxing UnLyrical

Now, I was in no way an early Mac adopter, but ever since my conversion last year, I’ve come to love Apple products. I remember coming away from that event – we’re talking November 2003 – with my head spinning, and thinking, “ This is why we do what we do!” They have literally changed my life.

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And In The End.

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This Blog has been around since 2003 and if I think back, I can recall saying to myself that the Internet Gods have given me a great gift to be able to publish without editors telling me what's good or bad and without massive costs to reach an audience. What are you after? business book. corporate ladder. critical thinking. economic value.

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